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Sonya Wells

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Commercial Products

Owner of Coastal Windows & Exteriors Named Massachusetts Small Business Person of the Year

Building a successful business from the ground up requires resilience, dedication, and a relentless pursuit of excellence. Stephanie Vanderbilt, owner of Coastal Windows & Exteriors, went from operating a business from a small warehouse space to being named Massachusetts Small Business Person of the Year by the U.S. Small Business Administration (SBA) in 2024.

Dan Tinker

The paradigm shift in consumer trust: Leveraging social media in roofing sales

Navigate the evolving digital age by building trust and long-term relationships through social selling to meet, develop and maintain a strong customer base.

Rayados Merch

SRS Solar: Scaling Solar Distribution, Elevating the Industry

SRS Distribution’s solar division is quickly emerging as a leader in solar distribution, bringing scale, stability, and strategic vision to a young, fragmented industry. While many distributors focus on transactional sales, SRS is building a foundation for long-term growth—delivering products, partnerships, and professionalism to help contractors grow their businesses sustainably.

AI in Roofing Marketing is a Tool for Productivity and Creativity, Not a Replacement

AI is changing how roofing companies market themselves, but it doesn’t replace the human expertise customers rely on. This article breaks down how AI can support creativity, improve efficiency and strengthen communication without losing the authenticity that defines strong roofing brands.

CertainTeed

Designed to work together, the CertainTeed family of products provides countless options to create the space you’ve always dreamed about.