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You’ve seen the ads:
They’re not wrong. The federal solar Investment Tax Credit (ITC) — the 30% incentive that helped millions of Americans afford rooftop solar — officially ends for residential systems on December 31, 2025. Systems must be fully installed and operational by then to qualify.
For many homeowners, that’s a $6,000–$9,000 difference. But if all we focus on is the disappearing credit, we miss the bigger picture.
Because this isn’t just about tax policy.
It’s about energy — and we don’t have enough of it.
America Has a Power Problem
If you care about our economy, our grid, or our future — this matters.
The U.S. is running low on electrons.
From AI and EVs to advanced manufacturing and full-home electrification, energy demand is surging. The only source that can scale fast enough — and affordably enough — is solar.
This isn’t politics.
It’s math.
It’s GDP.
It’s national security.
While we debate incentives, China is adding a U.S.-worth of new power generation every 18 months — across solar, hydro, and nuclear. Meanwhile, America’s grid is outdated, permitting takes years, and new utility-scale power is already behind schedule.
If America wants to grow, every rooftop has to become a power plant.
And solar is the fastest, most decentralized, most job-creating way to make that happen.
The Industry Is Growing Up
Some argue that the end of the ITC proves solar is ready to stand on its own. And in many ways, they’re right.
At SRS Solar, we’re not waiting for policy to catch up.
We’ve built our solar business to last — with or without tax credits.
We’re not just a distributor.
We’re your strategic partner.
We help contractors lower customer acquisition costs, diversify offerings, and unlock new revenue. As the nation’s largest single-source distributor, we make solar simple, profitable, and scalable — even beyond the ITC.
A New Playbook — Built to Last
The ITC may end.
But the need for power won’t.
SRS isn’t riding the solar coaster. We’re building a stable, scalable, future-ready platform — with the supply chain, fulfillment engine, and installer network to meet rising demand.
This opportunity is bigger than a single incentive.
And the stakes are higher than a single year.
The future belongs to those who produce.
Let’s go build it — together.