As of April 2021, SRS Distribution is the proud title sponsor of the SRS Distribution Las Vegas Bowl. The annual college football postseason game debuted under the SRS Distribution name for the first time on December 30th, 2021 in Allegiant Stadium, home of the Las Vegas Raiders, as part of a 5-year agreement with ESPN Events. 2021's game ended in a 20 to 13 win for the Wisconsin Badgers against the Arizona St. Sun Devils.
SRS Distribution aired the first SRS Distribution Commercials on national TV on December 30th, 2021: "SRS Delivers Dreams" and "SRS Delivers Customer Success", which can be viewed below. The two commercials premiered during the bowl game and feature SRS employees.
The Las Vegas Bowl is the 16th-oldest game out of 39-bowl games recognized by the NCAA. It first started on December 18th, 1992 and has remained in Las Vegas since then. The game is televised nationally every year.
“We are thrilled to be the presenting sponsor of the Las Vegas Bowl,” said Dan Tinker, President and CEO of SRS Distribution. “At SRS, our focus is building success for our employees, our customers, our suppliers and the communities we serve. With our team members’ and customers’ passion for college football, being a part of the Las Vegas Bowl is a special opportunity and we are honored to be working with ESPN Events. We look forward to doing our part to make sure the SRS Distribution Las Vegas Bowl is an over-the-top event for the fans, the city and the annual representative schools from these three great conferences.”