Estimated Reading Time: 2 min.

SRS Distribution’s solar division is quickly emerging as a leader in solar distribution, bringing scale, stability, and strategic vision to a young, fragmented industry. While many distributors focus on transactional sales, SRS is building a foundation for long-term growth—delivering products, partnerships, and professionalism to help contractors grow their businesses sustainably.

At the heart of this growth is SRS’s Building-Integrated Photovoltaics (BIPV) strategy, connecting roofing and solar like never before. By partnering with innovators such as Tesla, CertainTeed, and others, SRS empowers contractors to offer premium roofs that also generate power. This approach simplifies the process for contractors, enabling them to sell solar and roofing solutions under one roof without managing multiple suppliers.

The partnership with Tesla goes beyond product; it brings a powerful brand and shared mission. Tesla’s commitment to accelerating the world’s transition to sustainable energy aligns with SRS’s vision of making solar solutions more accessible. By distributing Tesla Solar Roof through its national network, SRS enables contractors to offer homeowners a globally recognized brand backed by Tesla’s ongoing investments in innovation and cost reduction.

Beyond integrated solar, SRS is expanding its traditional rack-and-panel business, providing a reliable source for panels, inverters, racking, and storage solutions. Every product on SRS’s line card is carefully vetted to ensure quality, reliability, and contractor confidence.

SRS is also committed to working with its manufacturer partners to grow, develop, and refine their solar solutions—reclaiming the roof space as a core part of building materials distribution. At the same time, SRS helps established solar solutions mature in the marketplace by giving contractors the support, products, and knowledge they need to adopt and scale these innovations.

Central to SRS’s strategy is its deep expertise in roofing. Roofers are asked about solar every day, while solar contractors need roofing know-how to complete projects successfully. SRS bridges this gap—whether helping a roofer expand into solar or a solar contractor add roofing to their services. As manufacturers integrate solar into roof warranties, SRS is uniquely positioned to guide contractors through these evolving requirements.

SRS recognizes that in solar, time is money. That’s why it invests heavily in forecasting, procurement, and supply chain coordination—ensuring the right products are in stock at the right locations.

SRS also understands that contractors need a reliable partner—one with the operational backbone to deliver. Operating as a unified organization, SRS focuses on collaboration across its network, eliminating internal competition between branches and keeping the customer’s success at the center. This approach ensures contractors get the right product, at the right price, at the right time, backed by a dependable team working together to support every project.

SRS Solar is not just participating in the solar boom—it’s laying the foundation for the industry’s next chapter. And the best is yet to come.