SRS Distribution announced today a strategic partnership with soccer clubs Dallas FC and Rayados de Monterrey FC. This initiative features the company's "SRS Para Latinos" program, marking a significant development for SRS as it continues to expand its scope beyond conventional business activities to engage with the Latino community in unique and exciting ways.
SRS Para Latinos will collaborate with its vendor partner CertainTeed's "Construye con Certeza" during-game activities. This powerful alliance reflects their mutual commitment to the Latino community, aiming to create a lasting impact by providing resources, training, and professional connections for Latino contractors.
The partnership with Dallas FC includes all home games at Toyota Stadium in Frisco, TX. Drawing an average attendance of 18,000, SRS Distribution looks to engage with Spanish-speaking customers within the DFW area.
The partnership with the Mexican soccer team Rayados includes the "El Clásico" match in Houston, TX. This game, against long-time Rayados Rival, Club Tigres UANL, will take place on October 14th, 2023. SRS Distribution will set up an interactive activation zone during the match. This dynamic area will allow fans to engage with the sport and interact with SRS Distribution, gaining insights into the unique benefits and contributions it offers to its Latino customers.
"Our team at SRS Distribution & our family of brands is thrilled to partner with these soccer clubs," said Julissa Chavez, Latino Program Manager at SRS Distribution. "This unique opportunity will allow the SRS Para Latinos program to be part of and join in our Latino customers' passion for soccer."
About SRS Distribution
Founded in 2008 and headquartered in McKinney, Texas, SRS Distribution has grown to become one of the largest and fastest-growing building products distributors in the United States. Since the Company’s inception, it has established a differentiated growth strategy and entrepreneurial culture that is focused on serving customers, partnering with suppliers, and attracting the industry’s best talent. SRS currently operates under a family of distinct local brands encompassing more than 710 locations across 45 states. SRS Distribution is a portfolio company of Leonard Green & Partners, L.P. and Berkshire Partners LLC. For more information, visit www.srsdistribution.com.