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Turning the Lead into a Sale and the Customer into a Promoter
From the first online impression to the final follow‑up email, technology and collaboration create seamless experiences that close deals and inspire referrals. Discover how contractors can elevate customer confidence, streamline communication, and transform satisfied clients into brand promoters.
Technology, Distributors and Contractor Marketing
From aerial measurements to real‑time delivery updates, distributor platforms are transforming the roofing process into a faster, smarter, and more transparent experience. Discover how forward‑thinking contractors are using digital tools to reduce risk, boost profitability, and deliver the seamless service customers now expect.
10 Common Myths About Solar Energy
In today’s fast-paced roofing industry, contractors need every advantage they can get. From tighter competition to more informed homeowners, the sales process has changed—and so should the tools you use. That’s where Roof Hub Property Reports and Homeowner Insights come in.
Roof Hub Property Reports & Homeowner Insights: The Smarter Way for Roofers to Win More Jobs
In today’s fast-paced roofing industry, contractors need every advantage they can get. From tighter competition to more informed homeowners, the sales process has changed—and so should the tools you use. That’s where Roof Hub Property Reports and Homeowner Insights come in.
Head Trash or High Pressure?
Unpack the emotional barriers and shift your mindset towards selling with confidence. Asking for the sale is not being pushy if you understand why and when to do it!
Winning the Deductible Game
If you’ve been a storm-restoration contractor for more than a day, you’ve likely come up against unscrupulous contractors who compete on the promise of waiving or eating deductibles. This can be a difficult challenge to overcome because while many homeowners recognize they’re breaking the law, they see it as a “white lie” type of crime and think there’s zero chance of them ever getting caught.
Upselling Your Customer to Achieve Higher Profits
Giving your clients options is an excellent way to differentiate yourself and get your clients emotionally invested in their project. Rather than offering one size fits-all type of roofing system, I would strongly suggest contractors educate their prospects on the different options available to them and letting them choose the options that best supports their vision for the project.
Owner of Coastal Windows & Exteriors Named Massachusetts Small Business Person of the Year
Building a successful business from the ground up requires resilience, dedication, and a relentless pursuit of excellence. Stephanie Vanderbilt, owner of Coastal Windows & Exteriors, went from operating a business from a small warehouse space to being named Massachusetts Small Business Person of the Year by the U.S. Small Business Administration (SBA) in 2024.
What You Think Determines How You Sell
What are the images that come to mind when I say the word “salesperson”? How many of you would be quick to paint a negative picture by using unfavorable stereotypes such as “used car”, “slick”, “fast talker” or (worse) “liar”? If so, you better be careful because your negative perceptions may be affecting your sales effectiveness.