If you’ve been a storm-restoration contractor for more than a day, you’ve likely come up against unscrupulous contractors who compete on the promise of waiving or eating deductibles. This can be a difficult challenge to overcome because while many homeowners recognize they’re breaking the law, they see it as a “white lie” type of crime and think there’s zero chance of them ever getting caught.
Giving your clients options is an excellent way to differentiate yourself and get your clients emotionally invested in their project. Rather than offering one size fits-all type of roofing system, I would strongly suggest contractors educate their prospects on the different options available to them and letting them choose the options that best supports their vision for the project.
Building a successful business from the ground up requires resilience, dedication, and a relentless pursuit of excellence. Stephanie Vanderbilt, owner of Coastal Windows & Exteriors, went from operating a business from a small warehouse space to being named Massachusetts Small Business Person of the Year by the U.S. Small Business Administration (SBA) in 2024.
What are the images that come to mind when I say the word “salesperson”? How many of you would be quick to paint a negative picture by using unfavorable stereotypes such as “used car”, “slick”, “fast talker” or (worse) “liar”? If so, you better be careful because your negative perceptions may be affecting your sales effectiveness.
Founded in 2015, NextGen Restoration has grown from a fledgling business into a beacon for excellence in the roofing industry. This post unfolds the journey of Josh Steinberger and NextGen Restoration—a story that not only inspires but also educates budding entrepreneurs.
Research suggests more than 60% of salespeople will cut their price if the prospect requests it – even if the prospect acknowledges the solution is better and worth more. Think about that. In our world, this equates to the prospect telling you they believe you’re the better choice and you deciding to give them a discount anyway.
By creating a compelling Nextdoor Business Page and actively engaging with your community, you can take your roofing company’s marketing strategy to the next level.
Success hinges on setting substantial, measurable goals, creating a to-do list, and taking daily action. It's a straightforward formula: one day, one habit at a time.
I’m never surprised to hear when our contractors tell me a large percentage of their business comes from personal recommendations. What does amaze me, however, is the number of them who tell me they don’t have a systematic approach to making referrals a consistent part of their lead generation efforts.