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Introducing Pantera Pros for the Latino Contractor Community

At Owens Corning, we take pride in supporting the diverse and dynamic Latino community - a vital force in the construction industry nationwide.

Field Support Center (FSC)

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Commercial Products

The paradigm shift in consumer trust: Leveraging social media in roofing sales

Navigate the evolving digital age by building trust and long-term relationships through social selling to meet, develop and maintain a strong customer base.

Rayados Merch

SRS Solar: Scaling Solar Distribution, Elevating the Industry

SRS Distribution’s solar division is quickly emerging as a leader in solar distribution, bringing scale, stability, and strategic vision to a young, fragmented industry. While many distributors focus on transactional sales, SRS is building a foundation for long-term growth—delivering products, partnerships, and professionalism to help contractors grow their businesses sustainably.

AI in Roofing Marketing is a Tool for Productivity and Creativity, Not a Replacement

AI is changing how roofing companies market themselves, but it doesn’t replace the human expertise customers rely on. This article breaks down how AI can support creativity, improve efficiency and strengthen communication without losing the authenticity that defines strong roofing brands.

Generative Search Optimization: The Next Evolution of Roofing Marketing

Search is shifting fast, and roofing companies need more than traditional SEO to stay visible. As customers turn to AI tools for answers, Generative Engine Optimization (GEO) is becoming essential. This article breaks down what GEO is and how contractors can stay competitive in an AI‑driven search landscape.