LEARFIELD announced that SRS Distribution, the nation’s leading distributors of roofing materials and building products, has expanded its college sponsorship portfolio to include iconic university brands in the ACC, Big Ten, Big 12 and SEC.
LEARFIELD, as athletics multimedia rightsholder for nearly 200 college properties across the U.S., secured SRS’ multi-year relationship with the Duke Blue Devils, North Carolina Tar Heels, Penn State Nittany Lions and Texas A&M Aggies. Along with these four iconic universities, SRS will also have a presence at the AT&T Red River Showdown at the Cotton Bowl in Dallas, Texas featuring the Oklahoma Sooners and Texas Longhorns. SRS Distribution will receive brand visibility via numerous official athletics platforms and venues across the four schools, as well as the classic football rivalry between OU and Texas. Namely, this broad sponsorship will allow SRS a unique opportunity to continue focusing on building success for its employees, customers and suppliers, while giving back to the communities it serves and honoring veterans and military personnel.
“SRS Distribution is proud to partner with these top universities across the country that produce the talented young leaders that mirror our culture and fuel our company growth,” said President and CEO Dan Tinker. “Our customers and employees cherish their love of college sports alongside honoring their commitments to our military men and women.
At Penn State University and Texas A&M University, SRS will be the presenting sponsor of the Military Appreciation programs during football at Beaver Stadium and Kyle Field respectively, throughout the length of the sponsorship. Additionally, at Duke University and the University of North Carolina, SRS Distribution will be presenting sponsor of the famed men’s basketball rivalry series hosted by each school, each year of the agreement.
“These new partnerships allow us to support all veterans on a larger stage, entertain thousands of customers at world-class venues, and market our brand to a broader audience while enjoying some of the most successful athletic programs within their conferences,” added Tinker, a former student at Texas A&M University.
This multi-faceted agreement with LEARFIELD complements SRS’ involvement with college football bowl season. The company is currently in year two as title sponsor of the SRS Distribution Las Vegas Bowl held at Allegiant Stadium.
“We’re thrilled to work alongside SRS Distribution to help enhance the company’s presence and marketing objectives through college sports,” said Andrew Wheeler, Executive Vice President Multi-Media Rights, LEARFIELD. “SRS is intentional about using this platform to elevate their people, their customers and suppliers, as well as veterans and military personnel. We’re proud to deliver a visible way to do that at the Red River Showdown, and among four very passionate and loyal fanbases in Duke, North Carolina, Penn State and Texas A&M.”
About SRS Distribution
Founded in 2008 and headquartered in McKinney, Texas, SRS Distribution has grown to become one of the largest and fastest-growing building products distributors in the United States. Since the Company’s inception, it has established a differentiated growth strategy and entrepreneurial culture that is focused on serving customers, partnering with suppliers, and attracting the industry’s best talent. SRS currently operates under a family of distinct local brands encompassing more than 610 locations across 44 states. SRS Distribution is a portfolio company of Leonard Green & Partners, L.P., and Berkshire Partners LLC. For more information, visit www.srsdistribution.com.
LEARFIELD is a media, data, and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services include licensing and collegiate sports properties’ multimedia sponsorship management; publishing, audio, digital and social media; data analytics and insights; ticketing software; and ticket sales, premium seating, and fundraising services; branding; campus-wide business and sponsorship development; and venue technology systems. Since 2008, it has served as title sponsor for NACDA’s acclaimed LEARFIELD Directors’ Cup, recognizing athletic departments across all divisions.