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Introducing Pantera Pros for the Latino Contractor Community

At Owens Corning, we take pride in supporting the diverse and dynamic Latino community - a vital force in the construction industry nationwide.

Technology, Distributors and Contractor Marketing

From aerial measurements to real‑time delivery updates, distributor platforms are transforming the roofing process into a faster, smarter, and more transparent experience. Discover how forward‑thinking contractors are using digital tools to reduce risk, boost profitability, and deliver the seamless service customers now expect.

Emerging Talent

Drivers

Careers

SRS Distribution is the fastest-growing company in the industry and is seeking new employees for every level of our organization.

Benefits

Field Support Center (FSC)

AI in Roofing Marketing is a Tool for Productivity and Creativity, Not a Replacement

AI is changing how roofing companies market themselves, but it doesn’t replace the human expertise customers rely on. This article breaks down how AI can support creativity, improve efficiency and strengthen communication without losing the authenticity that defines strong roofing brands.

Networking for Marketing Expertise Today

In a digital world full of tools and tactics, one of the strongest marketing advantages for roofing companies is still the simplest: staying connected. This article explores why industry involvement — from local associations to national events — remains a powerful driver of growth, credibility and long‑term success.

Generative Search Optimization: The Next Evolution of Roofing Marketing

Search is shifting fast, and roofing companies need more than traditional SEO to stay visible. As customers turn to AI tools for answers, Generative Engine Optimization (GEO) is becoming essential. This article breaks down what GEO is and how contractors can stay competitive in an AI‑driven search landscape.