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As the roofing industry evolves, so does the way contractors and companies communicate with customers. With technology becoming more integrated into everyday life, it’s no longer a question of whether roofing companies should adopt digital tools but how quickly they can do it.
Effective communication today requires more than just a website or a phone call. It demands a thoughtful, multi-platform approach that considers how different generations absorb and engage with information.
Not everyone learns the same way. Some people prefer reading, others learn best by listening, watching, or doing. This applies not only to education but also to how people absorb marketing messages and make purchasing decisions.
From a marketing perspective, repetition is key. Many professionals suggest that consumers need to see a message multiple times before it sticks. In today’s crowded digital landscape, delivering your message across multiple formats is essential to cutting through the noise.
That is why a multimedia strategy is critical. It does not just appeal to various learning styles, it also ensures your message reaches a broad, diverse audience. Let’s look at three essential formats that can help you connect with your market.
According to a 2022 survey by the National Endowment for the Arts, 48.5% of U.S. adults reported reading at least one book in the past year, down from 54.6% a decade earlier. This data indicates that while reading habits have declined slightly, a significant portion of the population still engages with written content. Investing in quality written materials helps educate, build trust, and attract organic traffic to your site.
Podcasts
Podcasts have emerged as a preferred way for people to consume information. They are convenient, portable, and easy to integrate into daily life—whether someone is commuting, working, or relaxing at home. As of 2024, 38% of Americans have listened to a podcast within the last month, and 26% have listened in the last week. This marks a significant increase from previous years, highlighting the growing popularity of this medium.
For roofing companies, podcasts offer a chance to engage Millennial homeowners who value education and transparency. They do not just want to be sold to, they want to understand the process. Podcast episodes discussing roofing systems, eco-friendly options, and company values can help turn curious listeners into committed customers.
The best part? Podcasts are relatively easy to produce even with just a smartphone and a quiet space. Consider involving younger team members in the production for a fresh, relatable voice.
The Influence of Video
Video is one of the most impactful tools in modern marketing, especially when targeting younger generations. A study from Pearson found that YouTube is the top learning platform for Gen Z and a preferred source of education overall.
This generation has grown up using video to research, solve problems, and make decisions. They also influence older generations, often guiding their parents’ decisions through recommendations and shared content.
A video does not just tell your story, it shows it. And that can make all the difference.
To market effectively, you need to understand your audience. According to the National Association of Realtors' 2025 report, Baby Boomers now represent 42% of home buyers, Millennials account for 29%, Gen X makes up 24%, and Gen Z is gradually entering the market. This shift underscores the importance of tailoring your communication strategies to different generational preferences. By aligning your messaging strategy with the demographics of your local market, you will not only reach more people, but you will also reach them in the right way.
Encourage your sales and marketing teams to do the research. Use that insight to create targeted messaging in formats that matter most whether that’s blogs, podcasts, videos, or a blend of all three. The goal? To not just make the sale, but to build strong, lasting relationships with customers who feel informed, respected, and connected.