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Top Reasons Salespeople Cut Their Price

Research suggests more than 60% of salespeople will cut their price if the prospect requests it – even if the prospect acknowledges the solution is better and worth more. Think about that. In our world, this equates to the prospect telling you they believe you’re the better choice and you deciding to give them a discount anyway.

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Business
From neighborly chats to roofing contracts on Nextdoor

By creating a compelling Nextdoor Business Page and actively engaging with your community, you can take your roofing company’s marketing strategy to the next level.

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Business
The Novare Way: A Tale of Resilience and the Roofing Business Reimagined

Success hinges on setting substantial, measurable goals, creating a to-do list, and taking daily action. It's a straightforward formula: one day, one habit at a time.

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Business
Asking for Referrals

I’m never surprised to hear when our contractors tell me a large percentage of their business comes from personal recommendations. What does amaze me, however, is the number of them who tell me they don’t have a systematic approach to making referrals a consistent part of their lead generation efforts.

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Business
Roofing professionals unplugged: Streamlining information with technology

In the fast-paced world of roofing, the internet can act as a valuable tool to stay informed about industry trends. Learn quick tips to add to your daily routine and improve your digital literacy.

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