Research suggests more than 60% of salespeople will cut their price if the prospect requests it – even if the prospect acknowledges the solution is better and worth more. Think about that. In our world, this equates to the prospect telling you they believe you’re the better choice and you deciding to give them a discount anyway.
By creating a compelling Nextdoor Business Page and actively engaging with your community, you can take your roofing company’s marketing strategy to the next level.
Success hinges on setting substantial, measurable goals, creating a to-do list, and taking daily action. It's a straightforward formula: one day, one habit at a time.
I’m never surprised to hear when our contractors tell me a large percentage of their business comes from personal recommendations. What does amaze me, however, is the number of them who tell me they don’t have a systematic approach to making referrals a consistent part of their lead generation efforts.
Research suggests more than 60% of salespeople will cut their price if the prospect requests it – even if the prospect acknowledges the solution is better and worth more. Think about that. In our world, this equates to the prospect telling you they believe you’re the better choice and you deciding to give them a discount anyway.
By creating a compelling Nextdoor Business Page and actively engaging with your community, you can take your roofing company’s marketing strategy to the next level.
Success hinges on setting substantial, measurable goals, creating a to-do list, and taking daily action. It's a straightforward formula: one day, one habit at a time.
I’m never surprised to hear when our contractors tell me a large percentage of their business comes from personal recommendations. What does amaze me, however, is the number of them who tell me they don’t have a systematic approach to making referrals a consistent part of their lead generation efforts.
In the fast-paced world of roofing, the internet can act as a valuable tool to stay informed about industry trends. Learn quick tips to add to your daily routine and improve your digital literacy.